A sale is at the heart of almost every exchange.
Looking for a raise? You have to sell your value to the boss. Need a quart of milk? Either the store will make the sale by having the right brand at the right price, or you’ll make the sale by convincing the cow it’s time to get milked. If you’re in retail, asking for the sale is your most important job.
It’s your job to ask a single, direct question.
During a health club tour, the question is, “Would you like to join today?” Where gas station attendants still pump gas, the question is “Fill it?” When you sit down for breakfast at a diner, the question is even shorter: “Coffee?”
In December 2010, I bought a Bike Friday tikit. It was a big purchase for me and a nice sale for Green Gear, the company behind Bike Friday.
It wasn’t the fastest Bike Friday sale ever made. (I had to convince someone else that it was a good thing to spend money on.) In fact, it was a full year from the time I first contacted Sales Consultant Walter Lapchynski until I took delivery.
But it was a year that began with Walter asking for the sale. Asking that single, all-important and direct question.