Eurobike is an international bicycle trade show held in Friedrichshafen, Germany. It’s also an awards show. This year 430 products competed for attention from a panel of six industry experts.
Fifty-nine entrants achieved recognition: 10 won the Eurobike Gold, 48 won the Eurobike Award and one entry—Germany’s e-bike-mobility, maker of an automatic parking garage and rental station for anywhere from 20 to 112 bikes—garnered the Eurobike Green, which is “given to a product with particularly high ecological and sustainable value.”
The majority of judges also noted the growing number of electric bicycles contesting for awards.
I was especially interested in three of the winners.
Brompton, maker of a famously compact and rideable folding bicycle, took Gold for its Oratory Jacket, which the company says “can be worn throughout the day straight from bike, to boardroom, to bar.”
Another Gold went to Michelin for its Protek Max inner tube. The tube, square in cross section, covered with bumps and containing a sealant, is designed to compress around a puncture, the opposite of what happens with a standard inner tube.
Tern Bicycles, the new folding-bike company headed by Josh Hon, captured a Eurobike Award for its Eclipse S11i, an aluminum-framed, disc-brake equipped bicycle with 24-inch (50-507) wheels and an internal 11-speed Shimano Alfine hub.
The ultimate challenge for all three companies, of course, isn’t winning a prize. The attention is nice, but real success is measured, and bills paid, with cold hard cash.
“Trade show awards are definitely prestigious within the industry,” said Ray Keener, Growth Cycle president and Bicycle Retailer columnist. “Bragging rights. Do they affect retailer’s buying decisions, media coverage, or consumer sell-through? If so, I haven’t seen it.”
Check out videos on the Brompton Oratory Jacket and the Michelin Protek Max inner tube. I knew about the Oratory Jacket, but after seeing the video, doggone it, I want one. Gizmag also has a nice writeup on the Michelin tube.
And here’s information on the Tern Eclipse S11i folding bicycle. One of the things that Tern does really well is allow you to fold and unfold Tern bikes online.
And hey—did you see that Phil Wood now has a track crank? (VeloNews)