By promoting “FREE Water and Restrooms Available During Open Hours,” Superior Water Services, a retailer of water softener and drinking water systems, bids to become part of the infrastructure serving the active transportation community in Peoria.
This is the company’s sign as it appears from the railing of the Rock Island Greenway bridge just west of Knoxville Avenue, a five-lane north-south arterial. It may be one of the first private-sector advertising efforts aimed specifically at trail users–and makes use of what had been a less prominent side of the building.
Junction City shopping center, in the background, is on the other side of Knoxville. A side path connects the center to the trail just east of the bridge.