To understand one of the reasons you should read Bicycle Quarterly, you need to know why I quit subscribing to the New Yorker.
It wasn’t because I tired of the cartoons (I didn’t). It wasn’t because I didn’t read much of the fiction (though I didn’t). It wasn’t because I tired of long-form journalism (I love writers who believe their stories need space for a proper airing out).
I quit because the New Yorker infuriated me with its lack of self respect. I’m talking about the subscription label glued to the cover–those sometimes clever, sometimes thought-provoking and sometimes beautiful covers.
Imagine Edward Hopper bringing a big rubber stamp down on Nighthawks. COMPLETED BY ME, EDDIE “PENSIVE” HOPPER, JANUARY 21, 1942, YOU STINKERS. Why would he do that? He wouldn’t. He didn’t.
Why does the New Yorker do it? One reason could be it’s the cheap thing to do. Another is that Condé Nast might sell a few copies of the same cover for $125 a pop if the magazine defaces the version it sends to you.
Compare that to Bicycle Quarterly. The mailing label is attached to a plastic wrapper that protects the magazine from damage in handling. What’s the message here from Editor Jan Heine?
Here’s that high-quality publication you were looking for, Mr. Joslin. I wanted to make sure it arrived in good condition. I put a lot of sweat into this month’s issue, but you won’t even notice so much as a water spot. Enjoy.
Thanks, Mr Heine. I will.
And I’m really enjoying the latest, thicker-than-usual issue, or, as it states on the cover, “50th issue!”
You might, too, if…
-You like performance bicycles with steel frames.
-You like reading about centerpull brakes. (Compass Bicycles, another Heine enterprise, is introducing an updated version of the long-out-of-production Mafac Raid brakes favored by builders of randonneur bikes.)
-You like pictures of French riders from the 40s, 50s and 60s and stories about them, including that of one rider, Gilbert Bulté, who may have saved the 1200-kilometer (746-mile) Paris-Brest-Paris ride when he took charge of the event in the early 1960s. (He also wasn’t a fan of the wide tires that Heine continues to promote today–and told him so.)
-You like road tests that take place in the real world. (Jan gathered his thoughts on a $16,000 J.P. Weigle “shop bike” during a three-day, 360-mile Bicycle Quarterly “Un-Meeting.”)
-You like smart, opinionated writing.
-You’re intrigued that I’ve covered only the first third of this special, 108-page issue.
-Did I mention Bicycle Quarterly still takes steel frames seriously?
Wait a minute. You read this far? Get over to bikequarterly.com right now and subscribe.
If you’re tired of your friends going on and on about Wooden Boat magazine (and it’s a great publication, really, really), you need an overwhelming response: your very own copy of Bicycle Quarterly to slap down on the bar in front of their wet, sunburned and confused faces.
Really, what’s your other option here? A beat-up copy of the New Yorker?
Nice sticker you got there. Shame if something was to happen to it.