The shirt’s an unexpected gift from Bostic, Alex Bostic.
Seems like the first thing he said to me when we met was that, yes, his first name was Alex, but everyone called him Bostic. First happened when he was a kid, the inversion somehow stuck, and he didn’t know why it continued.
He tells that story to everyone.
So of course I called him Alex for a couple of months until the well-worn cam of cosmic determinism rotated inevitably toward Bostic.
Thanks for the shirt, Bostic.
Silca, an Italian company, made the floor pump I bought in the 1970s when I was interested in bicycle racing. If you raced in the ’70s or ’80s, chances were good that you had a Silca pump, too.
You probably still have it.
Anyway, times and exchange rates changed, and Silca fell on hard times. Until, that is, Josh Poertner left Zipp Wheels to buy and reinvent Silca as an Indianapolis-based company. And one of the first products the new company made was an elastomer seal for the chuck of my pump. Or pumps, now that I have more than one.
Since 2013, Silca has introduced new pumps, tools, bags, lubricants and, most recently, tubeless tire sealant. Poertner has also become a podcast regular, discussing bicycle efficiency on the Silca-sponsored Marginal Gains podcast and tubeless tire standards on Cycling Tips’ Nerd Alert cast.
I seem to remember someone once wrote a salesperson is the easiest person for another salesperson to persuade.
If so, that must make me a salesperson, because every time I listen half an hour—half an hour—to Poertner talk about a single topic, like chain wear, I become intensely interested in the topic. I want to buy a Silca solution.
I have bought Silca solutions.
When Poertner talks about chain lube, I hear him talking about listening, problem solving, process improvement, features, benefits, unconscious need fulfillment, and learning from failure.
He’s talking about more than oil, or more to the point, wax; he’s revealing how Silca enters one commodity category after another and makes something that stands out from the crowd.
That’s way cool.
So when today’s photographer told me I didn’t need more than one monkey, I didn’t trot out the tired old m+1 formula/argument, which calculates the number of monkeys needed by adding one monkey to current inventory. No, I asked myself a simple question:
How many monkeys would Josh Poertner employ?
April 10, 16.4 miles.