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- 40 years later: The Schwinn Sports Tourer
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Category Archives: Business
You’re outside more than you think. 30 days of biking, #21
—- Unless you’re thinking of cave dwellers, you have to believe humans spend more time outside than inside. Play along for a minute: Riding a bicycle? You’re definitely outside. Sitting under an umbrella? Yep. Outside. Walking inside a house? You’re … Continue reading
Posted in #30daysofbiking, bicycle, Business, coffee, Infrastructure, Off topic
Tagged #30daysofbiking, bicycle, bicycle parking, bicycle rack, bike, coffee, coffee bike, infrastructure, shade
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Brand and the bicycle: Elvis has left Italy
What does Motobecane U.S.A. think of its brand? Continue reading
Posted in Business, Motobecane
Tagged bicycle heritage, bicycle marketing, brand, brand name
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Banner Day for Advertising
According to experts, the average American is exposed to 4,000 ads per day. But let’s face it: There’s not a lot of rigor to that estimate. Some say the number is closer to 5,000. Others say 10,000. The truth? The … Continue reading
Posted in Business, Off topic
Tagged advertising, Colnago, product banner, promotion
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Yuskauskas, still nice, now Peter from Brompton
I finally met Peter Yuskauskas, a tall and enthusiastic folding bike promoter, back in February 2018 at the Chicagoland Area Bicycle Dealers Association (CABDA) Expo in Schaumburg, Illinois. When I wrote about Peter from NYCeWheels in 2011, he worked for … Continue reading
Posted in Brompton, Business, People
Tagged Brompton, CABDA, folding bicycle, marketing, NYCeWheels, Peter Yuskauskas
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