Category Archives: Business

You’re outside more than you think. 30 days of biking, #21

—- Unless you’re thinking of cave dwellers, you have to believe humans spend more time outside than inside. Play along for a minute: Riding a bicycle? You’re definitely outside. Sitting under an umbrella? Yep. Outside. Walking inside a house? You’re … Continue reading

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Brand and the bicycle: Elvis has left Italy

What does Motobecane U.S.A. think of its brand? Continue reading

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Buying a bicycle on your own

You know how to ride a bicycle. Why should buying it be any more difficult? You walk into a shop or browse a website intent on the tangibles: construction, components, brand, color, whether it’s a road bike or recumbent, mountain … Continue reading

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Banner Day for Advertising

According to experts, the average American is exposed to 4,000 ads per day. But let’s face it: There’s not a lot of rigor to that estimate. Some say the number is closer to 5,000. Others say 10,000. The truth? The … Continue reading

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Yuskauskas, still nice, now Peter from Brompton

I finally met Peter Yuskauskas, a tall and enthusiastic folding bike promoter, back in February 2018 at the Chicagoland Area Bicycle Dealers Association (CABDA) Expo in Schaumburg, Illinois. When I wrote about Peter from NYCeWheels in 2011, he worked for … Continue reading

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