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Tag Archives: brand
Brand and the bicycle: Elvis has left Italy
What does Motobecane U.S.A. think of its brand? Continue reading
Posted in Business, Motobecane
Tagged bicycle heritage, bicycle marketing, brand, brand name
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Guerrilla painting benefits people on bicycles, local business
A rundown neighborhood decides to repaint its own roads and includes bicycle-friendly markings. The city’s planning staff helps, but perhaps most importantly, the city engineer and attorney don’t fight the plan. Among the beneficiaries: local Memphis, Tennessee, business owners. (Strong … Continue reading
After the launch: Josh Hon of Tern Bicycles talks business, folding bikes and the genius of In-N-Out Burger
Josh Hon, for nearly 20 years the vice president of sales and marketing at Dahon, recently announced a new, independent folding bike company: Tern Bicycles, focused on “bicycles for urban transport.” I asked him how he planned to connect with … Continue reading
Trouble at Dahon leads to new folding bike company
A lot of people have left Dahon, including people named Hon, to start a new folding bike company called Tern Bicycles. According to a story in the trade magazine Bike Europe, the Hons may have lost control over the Dahon … Continue reading
